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CELEBRATING 29 YEARS, FEBRUARY 9TH, 2008,
 SERVING THE GREAT FOLKS OF BEECH MOUNTAIN,
 AVERY AND WATAUGA COUNTIES, AND THE
 NORTH CAROLINA HIGH COUNTRY.
 

There is Nothing Like Fall in the Mountains! ... Check Out All of Our New Columbia and Woolrich Clothing ... ASU Football!  Autumn at Oz, October 4th & 5th!  The Valle Country Fair, October 18th!  The Woolly Worm Festival, October 18th & 19th!

No trip to Beech Mountain is complete without a visit to Fred's. We're your one-stop
shopping spot with everything needed to make your visit complete. From groceries to
clothing, ski rentals, firewood and  the deli with all your favorite beverages.
We've got it waiting for you.


    

 

Check Out the New Ski Beech Website

 
  Welcome to Beech Mountain and Fred's General Mercantile. We're not only America's highest General Mercantile at an elevation of 5028', but we are located in Eastern America's Highest Town at an elevation of 5506'.  Open 365 days a year, we are a store and a town devoted to serving the needs of visitors, skiers, snowboarders, summer folks, and locals alike.
     Your vacation trip to the North Carolina High Country begins and ends at Fred's. If you are of an age that you can remember how each small town or village always had a general store that served as the center of the community, you will especially enjoy our store with its vast variety of goods, for just about any need you may have. If you are younger and don't remember about general stores, you too will enjoy visiting with us for the experience that a trip to Fred's will bring to you.
 
"If you don't see it, ask for it...If we don't have it, you don't need it." 
 

 

  • Check Out Our All-New Clothing Section With The Best  Summer & Fall Collection We've Ever Offered!

  • Our Life Is Good® Section Is Now Open With A Bright New Look!

  • The Deli Dining Deck Is Up and Running.  Come Relax!

  • Browse New Arrivals In Our Upstairs Book Room!

  • Take A Look At Our New Footwear For The Entire Family By Teva, Merrell, High Tec and Columbia!

       Come check out all of this, and remember ... If you
       haven't been to Fred's, you haven't been to Beech!

 

Things To Do After Shopping At Fred's

Hike Beech Mountain Website Link
Town of Beech Recreation Center

 
Bike Beech Mountain Website Link
 

 Go Apps!

 

 

Fred's Online Store...Welcome...Come On In...

                   Welcome to Fred's                          Fred's Live Weather

Click this button to get a live weather report directly atop Fred's General Mercantile!
Click here to view the latest weather and
Ray's Beech Mountain Forecast

Fred's E-Newsletter

A periodic newsletter with store info, town news, helpful information, and mountain weather data.



Click here to view our
August 2006 Newsletter

 

Fred's Address Book
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Click on the following months to read our previous newsletters
October 03   November 03   January 04   February 04 April 04
July 04 August 04  December 04  February 05 May 05
 September 05 November 2005 May 2006 August 2006
November 2006

We gladly ship almost any item in our store.  We are a great source for
birthdays, weddings, anniversaries, as well as the holidays. 
You can call us at 828-387-4838 or email us at fred@fredsgeneral.com

Application for Employment
Downloadable in pdf format

 

For Your Portal to the High Country Listen to Mix 102.3
All the Local News and Area Happenings

 

 

 

 

 

 

 

 

Check Game Results to see if YOU are a winner!


3-PEAT!!!!
Congratulations ASU
2007 FCS National Champions

Fred's Website is Best Viewed in 800 x 600 Screen Size or Larger.